"Clean beauty" is a term with no legal definition — any brand can use it, which makes it close to meaningless on its own. So rather than lean on the label, here's specifically what it means for our formulas.
What we leave out
Every Glow and Flow Health product is free from parabens, phthalates and mineral oils. We use plant-derived oils — squalane, coconut, argan, shea, meadowfoam, sweet almond — as the base of our formulas rather than petroleum-derived ones.
What we don't pretend
We're not going to tell you our products are 100% natural, because they're not — and "natural" isn't the same as "safe" anyway. Our Plumping Lip Oil, for example, includes a cosmetic colourant to give its shades their tone. It's listed in full on the product page, like every other ingredient. We'd rather be transparent than make a claim we can't stand behind.
Vegan and cruelty-free
Our products are vegan and cruelty-free — no animal-derived ingredients, and never tested on animals.
Transparency as standard
The full ingredient list is published on every product page — the lip oil and body oil included. Read them, judge for yourself, and browse the range.