Vegan beauty has a transparency problem. The term 'vegan' is unregulated in Australia — any brand can put it on a label without third-party verification. Some do. Some don't bother and their products are genuinely vegan anyway. A few use it on products that contain animal-derived ingredients on closer inspection.

Here is a complete, honest guide to which Glow and Flow Health products are vegan, which aren't, and exactly why.

What Vegan Means (and Doesn't Mean) in Beauty

A vegan beauty product contains no animal-derived ingredients and no animal by-products. Common non-vegan ingredients in beauty include beeswax (Cera Alba), lanolin (from wool), carmine (from insects), squalene from shark liver (note: squalane derived from olives or sugarcane is vegan — squalene from shark is not), keratin (from hair/hooves), collagen (from animal tissue), and honey.

Vegan does not automatically mean cruelty-free. A product with no animal ingredients can still be tested on animals. And a cruelty-free product can still contain animal-derived ingredients. The terms overlap but are not the same.

Which Glow and Flow Health Products Are Vegan

18 of 20 products in the range are 100% vegan. Zero animal-derived ingredients.

The vegan products include:

  • Glow Lip Oil — squalane, jojoba, castor oil, Vitamin E. 100% vegan.
  • Rose Glow Tinted Lip Oil — same base as the Glow Lip Oil with iron oxide pigment. 100% vegan.
  • Mirror Check Lip Gloss — polybutene, Vitamin E, silica. 100% vegan.
  • Flow State Face Mist — all plant and synthetic actives. 100% vegan.
  • Soft Focus Skin Prep Spray — 100% vegan.
  • Glow Base Radiance Serum — 100% vegan.
  • Liquid Glow Drops — 100% vegan.
  • Everywhere Glow Balm — squalane and shea butter base. 100% vegan.
  • Golden Hour Body Oil — 100% vegan.
  • Afterglow Body Mist — 100% vegan.
  • Silk Layer Body Lotion — 100% vegan.
  • Golden Sugar Body Scrub — 100% vegan.
  • Five of the six sets — every set except The Lip Lover Set, which contains the Soft Touch Tinted Lip Balm. 100% vegan.

The Products That Aren't Vegan

Two products aren't vegan: the Soft Touch Tinted Lip Balm, and The Lip Lover Set that contains it. The balm contains Beeswax (Cera Alba). Beeswax is the standard in conditioning lip balm formulas — it creates the specific solid-to-soft texture and the long-lasting moisture barrier that plant-derived waxes replicate less effectively at this price point. We use candelilla wax in other formulas where a plant-derived wax works equally well. For this specific product, the beeswax delivers a meaningfully better product.

We disclose it clearly. On the product page. In the ingredient list. On the label. We removed the 'vegan' tag from this product and from The Lip Lover Set (which contains it) when we launched.

Is Glow and Flow Health Cruelty-Free?

Yes. Every product, without exception. We never test on animals, and neither do our ingredient suppliers or manufacturing partners. This applies to all 20 products.

That's 18 vegan products with zero animal-derived ingredients. Shop all products and check the ingredient list for anything you're unsure about.