Niacinamide has had its moment. If you’ve spent any time on skincare TikTok or beauty Instagram over the past few years, you’ve probably seen it everywhere — in serums, toners, moisturisers and now, increasingly, in makeup and beauty mists.

The reason? It actually works. And it works for almost everyone.

What Is Niacinamide?

Niacinamide is a form of Vitamin B3 — a water-soluble vitamin that’s been studied extensively in dermatology. Unlike some trendy skincare ingredients, the evidence behind niacinamide is solid. It’s been researched for decades and it consistently delivers on its claims.

What Does It Actually Do?

Niacinamide is one of the few skincare ingredients that genuinely multitasks. Here’s what it does when applied regularly:

  • Brightens uneven skin tone — it inhibits the transfer of melanin (pigment) to skin cells, reducing dark spots and post-blemish marks over time
  • Calms redness — it has anti-inflammatory properties that reduce visible redness and sensitivity
  • Refines pores — it helps regulate oil production, which makes pores appear smaller and skin more even
  • Strengthens the skin barrier — it boosts ceramide production, improving the skin’s ability to hold moisture and resist irritants
  • Improves skin texture — with consistent use, skin becomes smoother and more refined

Who Is It For?

Almost everyone. Niacinamide is well-tolerated by all skin types including sensitive and acne-prone skin. It’s one of the few active ingredients that doesn’t require a gradual introduction — you can use it every day from day one.

Where You’ll Find It In Our Range

We use niacinamide in our face and body formulas because it delivers real results with every use — not just a surface-level effect.

  • Flow State Face Mist — niacinamide in a featherlight mist that resets and hydrates on contact
  • Soft Focus Skin Prep Spray — niacinamide combined with hyaluronic acid for a smoothing, pore-refining base
  • Silk Layer Body Lotion — niacinamide working on body skin over time, improving texture and tone with every use

The cumulative effect of niacinamide is one of the reasons our face products feel different after a few weeks of consistent use. That’s not coincidence. That’s the B3 doing its job.